The Council for Excellence in Government study found that media coverage of the federal government has declined significantly over the last 20 years. The newly released survey looked at tens of thousands of news stories over that time. It found that the number of stories about the federal government dropped by 31 percent on network television news, 12 percent in the New York Times and Washington Post, and 39 percent in four regional newspapers.
The study also concluded that whether Republicans or Democrats were in power in the government, the coverage was always more negative than positive. "The combined coverage of all three branches of government, during all three administrations, was almost exactly two to one negative in tone-- 34 percent positive vs. 66 percent negative evaluations," says the report.
The findings help explain why important items like the energy bill, estate tax reform, farm bill, Healthy Forest Initiative and changes to the Endangered Species Act are often reported in a negative way. This makes it easier for activist organizations and political gadflies to grab headlines and get quoted, as happened during the farm bill debate.
One could argue that no news is better than a steady diet of negative news about national policy issues, but that would leave us totally uninformed. According to Patricia McGinnis, the president and chief executive of the Council for Excellence in Government. "Television and newspapers are the modern civics teachers for most of us." If television and newspapers are going to be good teachers they need to give us both sides of the story, sufficient background and explain the working of government.
The trends are not encouraging though. This study found a big increase in the amount of opinion injected into television news. "The number of evaluations per story on television news more than doubled, increasing by a startling 138 percent," says the study. "The surge of opinions expressed on network newscasts is a powerful indicator of a shift toward a more analytical and judgmental style of presenting government news on television."
In 1981, the Washington Post and New York Times had a total of 35 front-page stories about the Agriculture Department. In 1993, the story count was 24. It dropped to 18 in 2001. The downward trend applies to all three branches of government, but the judicial branch gets scant coverage. Front-page news stories about the federal courts were more than halved by the Times and Post over 20 years. This came at a time when court decisions were becoming increasingly important for farmers, landowners and other business people.
If government isn't news, what is? Lately, it's been news about terrorism, but the Project for Excellence in Journalism says media attention is turning to entertainment, celebrity and what is calls "soap opera crime." Agriculture faces an uphill battle in getting news media discussion of its important national issues.
Stewart Truelson
American Farm Bureau Federation



