Russellville dealership under new ownership, management

Last updated: February 03. 2014 1:15PM - 3207 Views
By - ostapleton@newsdemocratleader.com

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A Nashville entrepreneur has purchased and taken over the former Gupton Chrysler Dodge Jeep Ram store in Russellville.

Ben Freeland, the current owner of Freeland Chevrolet in Nashville, has taken over the store at the corner of US 68-80 and the Bypass and has big plans for it and the community.

“I saw the potential in the dealership and the community,” Freeland said. “I believe it’s important to work as a group to achieve community goals and make sure Russellville continues to be a great place to live and work.”

When Freeland bought the store, there were five employees at the location. Four continue to work at the site and Freeland says he hopes to hire more as the business grows.

The dealership has been rebranded as Freeland Chrysler Dodge Jeep Ram (Freeland CDJR).

Departments at Freeland CDJR will include: new car sales, used car sales, buy here pay here, service, parts and fleet/commercial sales.

“Each department has a specific function so we best meet everyone’s needs,” said Freeland.

Freeland tells us he this store will be dynamic and help customers go full circle – the tagline reading “Superstore savings for every budget.”

“Most people think you need to go to the closest ‘big’ city to get a deal on a vehicle,” said Freeland, “That’s simply not the case here.”

Freeland says he will be competitive in all his pricing with his inventory. Also, by practicing a personal belief he developed in his Nashville store by not charging his customers “Dealer documentation fees,” he’ll be able to provide his customers significant savings. Broken down, additional dealer or doc fees are bottom line straight profit for a dealership. By not charging a typical dealer fee, Freeland CDJR can save a customer anywhere from $250 to $700.

Another unique feature Freeland CDJR offers is its in-house financing company, a program also in place at his Nashville store. Through the in-house financing company, Freeland CDJR is the bank. The dealership finances customers that are usually turned down by the banks.

Freeland said he has hundreds of success stories from the Nashville Chevy store.

“They come to us with a bankruptcy or bad credit and we start them in our financing program. We then continue to repair their credit and move them up the purchasing ladder – eventually getting some into brand new vehicles. We understand people run into problems, that’s why we have this program to help get people financed and back on the road,” Freeland said.

The Service Department is the next big addition to the new store’s business. At the dealership they will service any make or model all at a competitive and affordable pricing. Oil changes will start at $19.83 .

“The sky’s the limit,” said Freeland, “if anyone has suggestions or has a special automotive need, I’m all ears. I want to make sure we’re full equipped to serve every customer in Russellville and Logan County.”

Freeland has hired Nick Rice to operate the store as General Manager. Rice has worked at the Chevy store since its inception.

“He’s worked hard to move up in the ranks. He’s extremely qualified and I believe he’s the perfect guy for the job,” said Freeland.

Nick will run day-to-day operations at Freeland CDJR.

“I’m very happy to make the move to this store,” Rice said. “After meeting with a few people around town, I know I’m in the right place.”

Rice said he is excited to meet the entire community of Russellville.

“Stop by the store, let me shake your hand and introduce myself,” Rice said. “I’m excited to start what I believe will be a long, happy relationship with our customers, serving all their auto needs.”

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